Executive Leadership Team
The experienced team helping senior living communities build sustainable in-house home care programs.
Mark Goetz
President and CEO
Sierra Goetz
Co-founder SVP of Operations
Thomas McCulley
VP of HomeCare Development
Leadership Philosophy
Leadership Built on Real Senior Living Experience
HomeCare Advocacy Network is led by executives with decades of experience in senior living and home care. President and CEO Mark Goetz brings more than 20 years of leadership experience in senior living operations and home care growth strategy.
Our leadership team understands the operational, compliance, and financial challenges senior living providers face because we’ve built and led these programs ourselves. HCAN was created to help communities launch compliant, scalable home care divisions that strengthen resident care while creating sustainable new revenue streams.
Leadership Experience Highlights
20+ Years
Senior Living & Home Care Leadership
National Expansion Experience
Building Scalable Care Models
Operational & Compliance Expertise
Revenue-Ready Home Care Programs
Our Story: Why We Built HomeCare Advocacy Network
“Senior living communities shouldn’t have to choose between quality care and financial sustainability. Integrated home care allows them to deliver both.”
Explore What Home Care Could Look Like
for Your Community
We partner with senior living organizations across the country to build compliant, sustainable home care divisions that enhance care while driving new revenue.