White Horse Village has proudly partnered with HomeCare Advocacy Network, Inc. (HCAN) to introduce a comprehensive range of home care services aimed at enhancing the quality of life for residents and families in Newtown Square, Pennsylvania and the surrounding Delaware Valley.
This new initiative extends White Horse Village’s trusted brand of service beyond its scenic 96-acre campus, bringing companionship, personal care, and specialized home care services directly to families throughout the Delaware Valley.
This partnership signifies a major advancement in offering personalized home care services to the community.
This initiative is designed to provide personalized and compassionate support, ensuring that older adults can enjoy their homes for as long as possible with professional assistance available at their fingertips.
With the support of the White Horse Village Board of Directors and leadership from President and CEO Michael Shaw, the partnership reflects the community’s ongoing commitment to serving older adults with compassion, dignity, and high-quality care.
Meeting Families Where They Are
White Horse Village Home Care allows the organization to support families earlier in the aging journey, often before a move to senior living becomes necessary.
The program is particularly valuable for the growing number of adult children—often daughters aged 45 to 64—who are helping parents navigate care decisions.
By offering in-home support, White Horse Village can provide the same professionalism and trusted care families associate with the community, while helping older adults remain safe and independent at home.
“Even in the first six months of our program with HomeCare Advocacy Network, we have found immense success,” said Michael Shaw, President & CEO of White Horse Village.
“We are planning for White Horse Village Home Care to become an important service for families across the Delaware Valley who are beginning to recognize that a parent needs additional support. We want more seniors and families to experience the White Horse Village brand before ever moving here. Our goal is to meet families where they are while building a strong on-campus model that serves as the foundation of the program.”
A Forward-Looking Model for Senior Living
Sierra Goetz, Co-Founder and SVP of HomeCare Advocacy Network, emphasized how initiatives like this represent a meaningful evolution in senior living.
“White Horse Village represents a shift occurring across the senior living industry,” said Goetz. “Life Plan Communities are recognizing new opportunities to expand services without additional brick-and-mortar development. At the same time, families are looking for continuity of care for their loved ones.
The service created at White Horse Village demonstrates a new approach for senior living communities—one that blends operational strategy with a deeply human commitment to care. It takes visionary leadership to implement a program like this, and the team led by Michael Shaw exemplifies that vision.”
Supporting Communities Through the HCAN Model
HomeCare Advocacy Network partners with senior living organizations across the United States to develop branded home-care programs that extend their mission while strengthening long-term growth.
The HCAN model provides communities with the infrastructure of a franchise system—including operational guidance, training, marketing systems, and program development—while allowing organizations to maintain and expand their own trusted brand.
In essence, HCAN enables communities to be in business for themselves, but not by themselves.
“This partnership represents what we love to see in senior living—strong brands, exceptional leadership teams, and a shared commitment to serving older adults,” said Mark Goetz, CEO of HomeCare Advocacy Network.
“White Horse Village has long set a standard for excellence in senior living. Through White Horse Village Home Care, that same excellence will now reach families across the Delaware Valley.”
About White Horse Village
White Horse Village is a premier not-for-profit Life Plan Community located in Newtown Square, Pennsylvania. The organization is dedicated to providing a full continuum of services that enhance quality of life, promote independence, and support the well-being of older adults. Through White Horse Village Home Care, the community now extends its trusted services to families throughout the greater Delaware Valley.
Learn more at www.whitehorsevillage.org
About HomeCare Advocacy Network, Inc. (HCAN)
HomeCare Advocacy Network, Inc. is a national home-care franchisor and senior-living consulting organization that partners with leading senior living providers to develop branded, mission-aligned home care programs. HCAN helps communities expand their continuum of care, strengthen occupancy, and meet the growing demand for aging-in-place services.
Learn more at www.hcan.com
Media Contact
HomeCare Advocacy Network, Inc.
partner@hcanthrive.com
(402) 880-4507
www.hcan.com