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Reclaiming Control, Elevating Care
From Fragmented Agencies to a Single, Brand-Owned Revenue Engine
White Horse Village, a premier Life Plan Community in Newtown Square, Pennsylvania, was losing an estimated $1.5M in annual revenue to five to seven disconnected third-party home care agencies operating on its campus. This fragmentation limited clinical visibility, diluted brand control, and left significant revenue potential on the table. By partnering with HomeCare Advocacy Network (HCAN) to launch a single, in-house home care division under its own brand, White Horse Village transformed a fragmented service into a scalable, high-performing strategic asset—generating 661% month-over-month revenue growth and exceeding its own proforma projections within the first year.
Key insights from the case study
- Recaptured Revenue at Risk: White Horse Village was losing up to $1.5M annually to outside agencies before consolidating home care under its own brand with HCAN.
- Rapid, Sustained Growth: Monthly revenue grew 661%, from $13,753 at launch to $104,711 by May 2026.
- Proforma-Beating Performance: The division generated $490,170 in first-year revenue—94.3% of proforma—and reached 120.1% of Month 13 proforma projections.
- Proven Market Demand: The program scaled to 75 active clients with a 100% inquiry-to-admission conversion rate.
- A Model Built for Senior Living: HCAN’s six-pillar operating framework gave White Horse Village a proven path to brand control, clinical coordination, and resident retention—delivered by the only home care company with a model built specifically for senior living providers.