Integrating Home Care into Senior Living Communities

If you are a senior living brand looking to expand your services to include home care, the Home Care Advocacy Network (HCAN) can help. By partnering with HCAN’s Home Care Services Model, you can create a unique and personalized in-home care service that complements your community’s values and identity. For example, if your community is called “White Horse Village,” you can create “White Horse Village Home Care,” supported by HCAN. This partnership allows you to maintain your unique identity, that’s well known in the community, while leveraging the comprehensive care framework provided by HCAN’s Home Care Services Model. With your name and your brand, you can offer a seamless and high-quality at-home care experience to your seniors both on and off campus.

HCAN surveyed 45–70-year-old females with annual revenue of $75k or greater across every state and found that offering home care services can positively impact the decision-making process of potential residents and their families. By providing high- quality care in the home setting, senior living communities can establish trust and build relationships with individuals and their families, potentially leading to future residency.

The offering of continuing care at home increases the funnel of new potential clients. Our survey showed that more than 95% of respondents would be somewhat or very interested in home care services offered by a respected, local senior living community prior to moving into the community.

At HCAN, we understand the importance of success for your business. That’s why we provide a comprehensive range of support services to help you achieve your goals. Our partnership includes business training, expert support, brand development, market and public relations, caregiver training, and financial model support. Our initial and ongoing training, coupled with our highly recommended systems, processes, and best practices, will give you all the tools you need to succeed and thrive. You will have access to expert support, problem-solving, and on-site visits to ensure your success. We also provide caregiver training including all training materials for basic care, personal care, Dementia, and hospice programs.

Finally, our financial model support includes revenue cycle management, budgeting support, standard board reporting, and KPI reports to ensure the financial health of your business. Additionally, our “Follow The Plan” methodology provides a cheat sheet of steps to follow on a continuous
and daily basis. If you follow the plan, you will be successful.

We offer a comprehensive array of support to ensure your success. Our recommendation typically involves hiring a dedicated director and assistant director, who undergo our rigorous 90-day onboarding process. Additionally, they attend a week-long in-person business training session at our corporate headquarters, followed by ongoing weekly support calls and onsite visits. All training materials, encompassing both business operations and caregiver training,
are meticulously crafted and can be seamlessly branded to align with your existing brand identity.

Upon completion of the contractual agreements and financial transactions, our comprehensive onboarding process promptly commences. This process typically spans 90 days, encompassing thorough onboarding and training. By the third to fourth month, you’ll be primed to initiate care for your first clients. Our streamlined approach ensures a swift transition, facilitating a prompt and efficient launch of your home care services.

HomeCare Advocacy Network (HCAN) is a leading home care consulting company based in Omaha, Nebraska. HCAN helps senior living providers expand their services into home care under their own brand. This allows senior living providers to offer comprehensive care solutions, ensuring high-quality care both in their senior living community and the homes they serve. Overall, HCAN is dedicated to helping senior living providers provide the best care possible to seniors both on and off campus.

Mark Goetz, President & CEO
Helping others achieve their full potential has been the driving force behind Mark’s journey through the senior care industry. With more than two decades of experience in the senior living and home care industries, Mark has been a catalyst for innovation – introducing pioneering programs and services that have positively disrupted the senior care landscape.

His forward- thinking approach, coupled with his commitment to pursue the genuine success of others, has fueled the impressive growth of the HomeCare Advocacy Network. A recognized leader, Mark is often invited to share his insight and expertise at industry seminars and conferences – always advocating for seniors and working to truly make a difference in the lives of others.

Sierra Goetz, Senior VP of Operations
As Director of Operations, Sierra has strong organizational skills and keen attention to detail – which she uses to streamline processes and optimize efficiency. She also works to help implement best practices and ensure that all aspects of the business are aligned with industry standards and regulatory requirements. In addition to her day-to-day responsibilities, Sierra helped develop the Family and Friends Dementia Education class – a class inspired by her family’s experience caring for her stepmom who had early onset Alzheimer’s disease. The free, two-hour session is designed to help people better understand the disease and learn ways to cope with its challenges. Together, Mark and Sierra are grateful for the opportunity to work in a purpose driven industry where people are the greatest assets.

Phase 1: Strategic Assessment and Market Analysis

The process begins with an initial consultation to understand your community’s goals, operational structure, and service opportunities. HCAN then conducts a market analysis and operational readiness review to evaluate demand, competitive dynamics, and financial feasibility for launching home care services within your community.

Phase 2: Program Design and Compliance

Once feasibility is confirmed, HCAN works with your leadership team to design the structure of your home care program. This phase includes licensing strategy, regulatory alignment, staffing models, service offerings, and operational planning to ensure the program meets all state and compliance requirements.

Phase 3: Operational Launch

During the launch phase, HCAN supports the implementation of operational systems and prepares your team for service delivery. This includes staff hiring and training, establishing referral partnerships, implementing operational processes, and preparing the organization to begin delivering home care services.

Phase 4: Growth and Optimization

After launch, HCAN continues to support your program through ongoing advisory services, marketing strategy, referral development, and performance monitoring. This phase focuses on strengthening operational efficiency, expanding referrals, and ensuring long-term program success.

Learn More About Our Process