FREQUENTLY ASKED QUESTIONS

If you are a senior living brand looking to expand your services to include home care, the Home Care Advocacy Network (HCAN) can help. By partnering with HCAN’s Home Care Services Model, you can create a unique and personalized in-home care service that complements your community’s values and identity. For example, if your community is called “Heritage Communities,” you can create “Heritage In-Home Services,” supported by HCAN. This partnership allows you to maintain your unique identity, that’s well known in the community, while leveraging the comprehensive care framework provided by HCAN’s Home Care Services Model. With your name and your brand, you can offer a seamless and high-quality at-home care experience to your seniors both on and off campus.

HCAN surveyed 45–70-year-old females with annual revenue of $75k or greater
across every state and found that offering home care services can positively impact
the decision-making process of potential residents and their families. By providing
high- quality care in the home setting, senior living communities can establish trust and build relationships with individuals and their families, potentially leading to future residency.

The offering of continuing care at home increases the funnel of new potential clients. Our survey showed that more than 95% of respondents would be somewhat or very interested in home care services offered by a respected, local senior living community prior to moving into the community.

At HCAN, we understand the importance of success for your business. That’s why we provide a comprehensive range of support services to help you achieve your goals. Our partnership includes business training, expert support, brand development, market and public relations, caregiver training, and financial model support. Our initial and ongoing training, coupled with our highly recommended systems, processes, and best practices, will give you all the tools you need to succeed and thrive. You will have access to expert support, problem-
solving, and on-site visits to ensure your success. We also provide caregiver training including all training materials for basic care, personal care, Dementia, and hospice programs.

Finally, our financial model support includes revenue cycle management, budgeting support, standard board reporting, and KPI reports to ensure the financial health of your business. Additionally, our “Follow The Plan” methodology provides a cheat sheet of steps to follow on a continuous
and daily basis. If you follow the plan, you will be successful.

We offer a comprehensive array of support to ensure your success. Our recommendation typically involves hiring a dedicated director and assistant director, who undergo our rigorous 90-day onboarding process. Additionally, they attend a week-long in-person business training session at our corporate headquarters, followed by ongoing weekly support calls and onsite visits. All training materials, encompassing both business operations and caregiver training,
are meticulously crafted and can be seamlessly branded to align with your existing brand identity.

Upon completion of the contractual agreements and financial transactions, our
comprehensive onboarding process promptly commences. This process typically spans 90 days, encompassing thorough onboarding and training. By the third to fourth month, you’ll be primed to initiate care for your first clients. Our streamlined approach ensures a swift transition, facilitating a prompt and efficient launch of your home care services.

HomeCare Advocacy Network (HCAN) is a leading home care consulting company
based in Omaha, Nebraska. HCAN helps senior living providers expand their services into home care under their own brand. This allows senior living providers to offer comprehensive care solutions, ensuring high-quality care both in their senior living community and the homes they serve. Overall, HCAN is dedicated to helping senior living providers provide the best care possible to seniors both on and off campus.

Mark Goetz, President & CEO
Helping others achieve their full potential has been the driving force behind Mark’s journey through the senior care industry. With more than two decades of experience in the senior living and home care industries, Mark has been a catalyst for innovation – introducing pioneering programs and services that have positively disrupted the senior care landscape.

His forward- thinking approach, coupled with his commitment to pursue the genuine success of others, has fueled the impressive growth of the HomeCare Advocacy Network. A recognized leader, Mark is often invited to share his insight and expertise at industry seminars and conferences – always advocating for seniors and working to truly make a difference in the lives of others.

Sierra Goetz, Director of Operations
As Director of Operations, Sierra has strong organizational skills and keen attention to detail – which she uses to streamline processes and optimize efficiency. She also works to help implement best practices and ensure that all aspects of the business are aligned with industry standards and regulatory requirements. In addition to her day-to-day responsibilities, Sierra helped develop the Family and Friends Dementia Education class – a class inspired by her family’s experience caring for her stepmom who had early onset Alzheimer’s disease. The free, two-hour session is designed to help people better understand the disease and learn ways to cope with its challenges. Together, Mark and Sierra are grateful for the opportunity to work in a purpose driven industry where people are the greatest assets.

1. Initial Contact and Market Analysis: If you’re a senior living provider and are interested in our services, the first step would be to contact HCAN to discuss your specific needs and expectations. This discussion can help both parties determine compatibility and outline potential strategies. If the engagement seems promising after this initial call, we will assemble a Market Analysis for the area where your community is located and schedule a follow-up call to present our findings.
2. Partnership and Agreement: If both parties agree to proceed, they will formalize their partnership through contractual agreements, which will detail the scope of services, financial agreements, and other operational details.
3. Onboarding and Training: Once the agreements have been finalized, HCAN initiates a thorough 90-day onboarding process. This process entails providing in-depth training to the senior living community’s key staff members, which takes place at HCAN’s corporate headquarters. Additionally, HCAN helps facilitate the implementation of necessary infrastructure and operational protocols within the community.
4. Launch of Services: After completing the onboarding and training phase, the community is ready to start offering home care services. This phase involves integrating HCAN’s models and standards into daily operations and beginning actual care provision to clients.
5. Ongoing Support and Evaluation: HCAN offers ongoing support through expert consultations, training updates, and operational reviews to ensure the quality and success of home care services. This includes regular evaluations of performance and necessary adjustments to meet the evolving needs of the community and its clients.